Every Williams-Sonoma product was a mini branding project. I started with mood boarding, creating themed concepts, reviewed them, then created detailed typographic and illustrative lockups that allowed each product to have it's own personality while still working as a cohesive line of products.
Art & photography direction (photography and artwork on packaging) + packaging design.
We had an Indian story. I designed these grill rubs to fit within our regular spice line while standing out as their own "family"
Our starter sauces had been redesigned the year before to be very minimalist, all with the same design - just different titles. We received feedback from our customers not being able to identify their favorites. Sales dropped. We wanted to return to more individual designs while keeping the whole line cohesive.
I created a line of Japanese sauces, spice blends and tempura for our Japanese line of products
Thanksgiving is an important time for retail. Our thanksgiving products hadn't changed in years. I was tasked with cleaning up, modernizing and coming up with a visual language for our thanksgiving products. I then extended that visual language to new thanksgiving products